Poppy & Scouting Charm Keyring

Scouts Stores are proud to introduce a range of products produced in partnership with the Royal British Legion (RBL) and the Scouts.

This charm keyring is a stylish and versatile accessory to accompany your keys or personalise your belongings. The keyring features a Two Petal Poppy and the Scouts Fleur de Lis metal charms. These lovely charms add grace and remembrance to your daily essentials. Together, these charms create a functional and meaningful keyring.

10% of net sales from the sale of all the products in the Scouts-Poppy Range will be paid to Royal British Legion Trading Limited (Company No. 4783730 registered in England and Wales) which gives its taxable profits to The Royal British Legion (Charity No. 219279) and Poppyscotland (Scottish Charity No. SC014096).

The Scouts and the Royal British Legion
Our poppy partnership for 2024

The Royal British Legion supports the Armed Forces community, past and present. Scouts was active throughout the world wars and, as such, we want to support the Royal British Legion to remember those who've been and continue to be affected by conflict.

As Scouts we’re privileged to partner with them. This is why we created a joint product range for our members and their families to wear on Remembrance Sunday – and beyond.

What does the Two Petal Poppy Symbolise?

The first Poppy Appeal was held in 1921, the founding year of The Royal British Legion.

Red silk poppies, inspired by the famous first world war poem ‘In Flanders Fields’, sold out instantly and raised more than £106,000. The funds were vital, helping first world war veterans find employment and housing after the war. The following year, the Poppy Factory was set up. They employed disabled veterans to create poppies to sell during the appeal. Today, the factory still produces millions of poppies each year.

By wearing a poppy, you aren’t just remembering servicemen and women, you’re supporting a new generation of veterans and service personnel.

More information on the Scouts / Royal British Legion (RBL) Partnership as well as Scouts Heritage pieces on Scouts activity throughout the World Wars can be found on the links below.

Scouts - Supporters of the Royal British Legion (RBL)

Scouts - Supporting Remembrance

From Flax to Flight - Growing up, digging deep: the story of Scouts, food & farming

Scouting on the Home Front

Scouts during the Second World War