25 WSJ - The UK Contingent's Brand Is Here
From the outset, the UK Contingent understood that branding isn’t for everyone. The UK Contingent brand is a way of talking about themselves and presenting themselves in a consistent, inclusive, and inspiring way. "Dreams do only come true when we work together. That’s why we’re a team."
From the outset, young people and adults have co-created the UK Contingent brand.
At each step of the journey, the UK Youth Shaped Team (Check back here for more information on the 9th June) has helped create a brand that captures our dreams for the World Scout Jamboree, and more importantly, shows how we want to act.
As Scouts, we believe that this brand will inspire the movement to proudly show their stripes on key global issues such as sustainability and inclusion.